Privacy Policy
At Modern Muse Co., your privacy matters. We're a UK-based branding and web design studio, and this Privacy Policy outlines how we collect, use, store, and protect your personal data when you interact with our website, enquire about our services, or work with us.
We are committed to protecting your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Modern Muse Co. is a creative agency specialising in branding, web design, and digital strategy. We help clients across various industries craft memorable visual identities and compelling online experiences.
You can contact us at:
Email: hello@bymodernmuse.com
2. What Personal Data We Collect
We collect and process different types of personal data depending on how you engage with us:
a) When You Visit Our Website: IP address and device information, browser type and version, website interaction data (pages viewed, time spent), cookies.
b) When You Contact Us: Name, email address, phone number (if provided), project brief or enquiry details, business name and website (optional).
c) When You Become a Client: billing address, payment information, project-related files and correspondence, signed contracts or agreements
d) Marketing and Communications: your name and email if you subscribe to our newsletter or opt into updates,
3. How We Use Your Information
We use your data to: Respond to enquiries and schedule discovery calls, deliver branding and web design services, manage client relationships and project workflows, send invoices and process payments, improve our website performance and user experience, share portfolio work, send newsletters, promotions, and content marketing (with your consent).
4. Our Legal Basis for Processing
We process personal data based on: consent – e.g., when you subscribe to our newsletter, contractual necessity – e.g., to deliver design services or respond to enquiries, legal obligation – e.g., financial record-keeping, legitimate interest – e.g., to market our services or showcase past work.
5. Who We Share Your Data With
We do not sell your data. However, we may share it with trusted third parties who help us operate our business: email and CRM platforms (e.g., Gmail, Notion), project collaboration tools (e.g., Google Drive, Figma), web hosting or analytics providers (e.g., Google Analytics). These providers only process your data on our behalf and under strict data protection terms.
6. How We Store and Protect Your Data
We store your data on secure, password-protected platforms. Where possible, we use encryption and two-factor authentication. Data is stored within the UK or EEA, or in countries with adequate data protection agreements.
We keep client records for up to 6 years for legal and accounting purposes. Project files and communications may be stored longer unless you request deletion.
7. Your Rights Under UK GDPR
You have the right to: request access to the personal data we hold about you, request correction of inaccurate or incomplete data, request deletion of your personal data (“right to be forgotten”), object to or restrict how we use your data, withdraw your consent at any time (e.g., unsubscribe from emails), lodge a complaint with the UK Information Commissioner’s Office (ICO). To exercise any of these rights, contact us at: hello@bymodernmuse.com.
8. Cookies & Analytics
We use cookies to analyse website traffic, improve performance, and enhance your experience. You can manage or disable cookies through your browser settings.
9. Third-Party Links
Our website may link to third-party sites (e.g., Instagram, blog resources). We are not responsible for their privacy practices, please review their policies directly.
10. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page and, where appropriate, notified by email. Please check back regularly to stay informed.
11. Contact Us
If you have any questions about this Privacy Policy or how we use your data:
Modern Muse Co.
Email:hello@bymodernmuse.com
You also have the right to lodge a complaint with the ICO: https://ico.org.uk/.