Camino Luxury Imports

BRAND IDENTITY | MARKETING COLLATERAL

Camino Luxury Imports, an exclusive menswear brand based in New York, was built around a considered approach to artisanship in South America.
Coming to us at the very beginning of their journey, we started establishing a clear visual point, encompassing timeless endurance and authentic provenance to set the brands intention from day one.

Close-up of a cream-colored, textured button-up shirt with a collar, showing the brand tag labeled 'CAMINO' and size 'M', made in Mexico.
Two rectangular tags hanging with gray strings. The tag on the left is black with white text that says "CAMINO" and "IMPORTS." The tag on the right is white with black text, beginning with "Camino Luxury Imports" and describing a collection of timeless pieces. The tags are against a brown background.
A laptop on a cream-colored surface displaying a photo of a young man in a white shirt with the text "CAMINO Luxury Imports".

We designed a bespoke wordmark informed by heritage references and craftmanship, supported by a rich, tonal colour palette chosen to bring depth across physical brand touchpoints. From packaging to business cards, each element was created to work together as the brand enters the market. The outcome is a strong visual framework that gives Camino a clear sense of presence as they prepare to launch in early 2026.

A smartphone placed inside a brown leather bag, displaying an image of a man in a beige suit holding sunglasses, with the text 'CAMILO' and smaller text 'Luxury Imports' at the bottom of the screen.
Close-up of a beige knitted sweater with a V-neck collar, positioned on a chair or couch. The background includes a light-colored wall and part of a wicker basket.
Multiple business cards for Camino Luxury Imports featuring minimalist designs in brown, white, and black backgrounds with elegant typography and branding elements.

“My experience with Tia was absolutely excellent from start to finish. She perfectly captured what I was imagining, improving it with her own aesthetic and impeccable taste. Every milestone was delivered ahead of schedule. Communication was prompt. Feedback was acted upon immediately. The final deliverables were of the highest possible quality. I look forward to hiring her again when the time comes, and would strongly recommend her to anyone without a single hesitation.”

- Augustus Wright

Close-up of a black box containing a white card with the word 'CAMINO' repeated multiple times and a black circular sticker with 'CAMINO' embossed on it. Part of another box is visible in the background.

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