Darcey Floralscapes

BRAND IDENTITY | MARKETING COLLATERAL

Based in the Lake District, Darcey Floralscapes creates artful floristry that feel immersive and deeply connected to their surroundings. Jessica came to us looking for a rebrand that reflected the true nature of her work - wild but considered, expressive yet calm. Our mission was to shape a visual identity that felt honest to her process and rooted in the landscapes that continues to inspire it.

Three smartphones displayed on a white pedestal, showcasing different fashion and floral photography screens.
A dark brown background with a white letter 'L' and a lowercase letter 't', with a small illustration of a leafy branch below the letters.
Close-up of a mannequin dressed in a wedding gown with lace details, standing near a window with natural light. The setting includes floral arrangements and a radiator below the window with the words 'DARCEY FLORAL SCAPES' overlaid on the image.

We built a brand identity centred on depth, romance and intention, with an organic logo suite, expressive typography, and a warm, earthy palette. Alongside this, we crafted an editorial set of social templates designed to let Jessica’s work breathe. The result is an identity that feels grounded, poetic, and true to the experience Darcey Floralscapes creates.

A smartphone displaying an Instagram profile page for 'darceyfloral.scapes' resting on a soft white fabric surface.
A woman holding a large bouquet of yellow flowers in front of her face, against a yellow background.
Book cover titled 'Darcey Florascapes' with a blurred background of a white flower on a yellowish-beige backdrop.

“I came across Modern Muse Co after weeks of searching for a brand designer. I instantly connected with their aesthetic and love of designing with connection and emotion. The entire process was smooth, professional, and guided with care, resulting in a brand identity that feels aligned, elevated, and intentional. I cannot recommend Tia from Modern Muse Co enough! Her ability to translate emotion, story, and vision into intentional design is truly special. Thank you so much, Tia.”

- Jessica Relph

Display of floral arrangements and promotional images for Darcey Flowers, featuring a woman in a white dress and black-and-white photos of floral designs.

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