sweatssentials

We crafted the brand identity for Sweatssentials, a luxury wellness label debuting with aesthetic sweat towels for hot Pilates, gym, and sauna. The branding blends functionality with a refined, sensory-rich feel, modern, and elevated. Neutral earthy tones and a logo with soft, motion-inspired curves create a balance of practicality and aspiration, positioning Sweatssentials as a fresh, luxury brand in the movement and wellness space for the "it girl".