Solmare Swim

BRAND IDENTITY | WEBSITE DESIGN | MARKETING COLLATERAL

Solmare is an Italian swimwear brand shaped by the feeling of Mediterranean summers, sun-washed days and salty air. We reworked the brand to move beyond swimwear alone, creating a lifestyle-led identity that captures ease, warmth, and a sense of escape. The focus was on building a world that feels lived-in rather than styled, where simplicity and beauty go hand in hand.

A MacBook Air laptop on a white table, displaying a website with images of two women in swimsuits at the beach. The laptop screen shows the word "SUMMER" over the image.
A blue shopping bag with dark blue handles on a gray tiled floor. The bag has white text that reads 'SOLMARF' and some additional text that is not fully visible.
Close-up of a moisturized, brown leg with a yellow sock, next to a black and gray textured surface. The word 'Solemade' appears at the bottom of the image.

A palette of layered blues, butter yellow, and sun-bleached whites run through the brand identity and website, grounding every touchpoint in a sense of lightness and calm.  More than swimwear, Solmare is a reminder that summer doesn’t have to end, if you know where to look.

Woman in a white swimsuit standing in a shower with water running down her back, against a white wall with a small section of stone wall and green plants visible.
An advertisement for Solmare featuring images of women in swimsuits on a beach, with a layout of summer-themed items like sunglasses, a hat, and a striped towel.
A white box with yellow sunburst patterns and the word 'SAVE' printed vertically on a white tab at the front.
View looking up at beige and brown straw beach umbrellas against a clear blue sky.
Smartphone on a light wood table displaying a travel or fashion website with images of women in swimsuits and beachwear.
A collage of images featuring a beach scene with lounge chairs and umbrellas, and a woman wearing jewelry and a headscarf at the beach, with the text 'For Days That Feel Like Forever Summer'.

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