Solmare Swim
BRAND IDENTITY | WEBSITE DESIGN | MARKETING COLLATERAL
Solmare is an Italian swimwear brand shaped by the feeling of Mediterranean summers, sun-washed days and salty air. We reworked the brand to move beyond swimwear alone, creating a lifestyle-led identity that captures ease, warmth, and a sense of escape. The focus was on building a world that feels lived-in rather than styled, where simplicity and beauty go hand in hand.
A palette of layered blues, butter yellow, and sun-bleached whites run through the brand identity and website, grounding every touchpoint in a sense of lightness and calm. More than swimwear, Solmare is a reminder that summer doesn’t have to end, if you know where to look.