Sweatssentials was created to bring a sense of sophistication and refinement to the world of movement and wellness. Launching with a collection of elevated sweat towels designed for hot Pilates, the gym and the sauna, the brand set out to bridge performance with aesthetics - offering pieces that feel as considered as they are functional. As one of the first within this niche, the vision was to build a brand that felt modern, effortless and quietly luxurious, speaking to a new generation of wellness-minded women.

We developed an identity rooted in soft movement and sensory simplicity, with a logo inspired by fluid motion and balance. A neutral, earthy palette to bring warmth and versatility, allowing the products to feel at home across both studio and lifestyle settings. Every detail was designed to feel intentional, creating a visual rhythm that reflects the calm, focused energy of the Sweatssentials experience.

Together, these elements shape the brand as a fresh, design-led presence within the movement and wellness space for the modern Australian ‘it-girl’.

“Working with Tia was an absolute dream. She was very professional, clear, easy to work with, and absolutely brought my vision to life. The process was great, and the service provided was perfect and I will definitely be back to use her in the future. Honestly couldn’t recommend her more!”

- Brooke, Founder of Sweatssentials

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