Symbl

BRAND IDENTITY | MARKETING COLLATERAL

Symbl came to us at a defining moment in their journey, ready for a rebrand that could fully reflect their vision and point of view. As a Paris-based luxury womenswear label specialising in elevated essentials, they needed an identity that felt strong, sophisticated, and unapologetically expressive, mirroring the attitude of the clothing itself.

Storefront window with wooden framing displaying SYMBL, a fashion brand. Text indicates visiting hours, website, and product focus on modern women's luxury essentials, designed in Paris.
Smartphone displaying an online summer sale promotion, placed on a white textured surface with a small cup of coffee beside it, and a notebook underneath the phone.
A person with dark skin wearing a beige suit with their back to the camera, hands placed on their lower back, and wearing multiple rings and bracelets. Overlaid on the person's back is a white graphic of a stylized dollar sign, along with the text 'A symbol, not a statement'.

We crafted a visual language rooted in confidence and clarity, extending across packaging, print, launch campaigns, and digital touchpoints. Every element was designed to work together seamlessly, resulting in a cohesive brand world that feels intentional, striking, and impossible to scroll past.

Close-up of a clothing label inside a beige garment, reading 'SYMBL Made in Paris'.
Large billboard on a city building displaying a person lying down wearing a black leather jacket, with text reading 'SYMBL' and 'A symbol, not a statement.'
An art display with a dark green backdrop featuring the word 'SYMBL' and the tagline 'A symbol, not a statement.' There are design samples, including a photo of a person in a coat and heels inside a white card, and a white card with a minimalist logo and text, with a background of shadows cast by a striped pattern.
Person wearing a dark coat and beige pants, sitting on a park bench, holding a white shopping bag with black text. The bag has the phrase 'A symbol, not a statement.' The person's feet are visible, with black shoes. The ground is paved with reddish-brown bricks.
Four smartphones displaying fashion advertisements featuring models in stylish outfits, arranged in a row on a light-colored surface with shadow.
Two stacked cardboard boxes, one gray and one black, with minimalist branding and a business card on top, illuminated by natural light.

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