neu skin

Looking for a way to increase their brand visibility, Néu Skincare needed a way to rebuild their brand to encompass their product goal of simplicity, depth, and serenity. Inspired by the clarity of the ocean and the quiet ritual of skincare, the idea was to create something that felt effortless, refined, and grounded. The rebrand reimagines Néu as a modern, skin-first experience - clean, minimal, and rooted in natural textures that echo the sea. The visual direction focused on soft neutrals to create a sense of ease and clarity that mirrors the brand’s approach to skincare. Every element was considered, resulting in a brand that feels like a breath of sea air: light, restorative, and fresh.