forma

Wanting to elevate their identity to reflect the precision, flow, and intention behind their reformer and mat pilates studio, Forma wanted to move away from the typical "wellness" look and instead build something tasteful, editorial, and intentional. We led a full rebrand, that feels sculptural yet soft. The website was redesigned to create a calm, spacious user experience - one that speaks directly to their audience with clarity and purpose. To support consistency across platforms, we also designed a suite of tangible assets, extending the brand seamlessly into their physical presence.