verlia

Verlia came to life as an exploration of what floristry could feel like when stripped back to its most honest form; natural, slow, and deeply considered. With no need to shout, the brand was built to speak softly and still be heard. Capturing the essence of the brand, the name itself is a gentle invention - rooted in ver, a nod to truth and greenery, and shaped to feel soft and enduring. From packaging and stationery, to storefront and digital assets, every element was designed to mirror Verlia’s ethos. Rather than reinvent, we wanted to redefine and create something that feels effortless, lived-in, and resonates with the brand’s audience.